Is this going to harvest everything that users do, as with Pokemon GO, and use it against them? We'll see. I think Niantic, the company that makes these two games, will say nothing to clarify things.

I remember this:

Just six days after the game’s release in July 2016, BuzzFeed reporter Joseph Bernstein advised Pokémon users to check how much data the app was collecting from their phones. According to his analysis, “Like most apps that work with the GPS in your smartphone, Pokémon Go can tell a lot of things about you based on your movement as you play: where you go, when you went there, how you got there, how long you stayed, and who else was there. And, like many developers who build those apps, Niantic keeps that information.” Whereas other location-based apps might collect similar data, Bernstein concluded that “Pokémon Go’s incredibly granular, block-by-block map data, combined with its surging popularity, may soon make it one of, if not the most, detailed location-based social graphs ever compiled.”

Hanke’s Pokémon Go launched in July 2016 as a different answer to the question confronting the engineers and scientists shaping the surveillance capitalist project: how can human behavior be actuated quickly and at scale, while driving it toward guaranteed outcomes? At its zenith in the summer of 2016, Pokémon Go was a surveillance capitalist’s dream come true, fusing scale, scope, and actuation; yielding continuous sources of behavioral surplus; and providing fresh data to elaborate the mapping of interior, exterior, public, and private spaces. Most important, it provided a living laboratory for telestimulation at scale as the game’s owners learned how to automatically condition and herd collective behavior, directing it toward real-time constellations of behavioral futures markets, with all of this accomplished just beyond the rim of individual awareness.

The zeal for Pokémon Go gradually diminished, but the impact of Hanke’s accomplishments is indelible. “We’ve only just scratched the surface,” Hanke told a crowd of fans. The game had demonstrated that it was possible to achieve economies of action on a global scale while simultaneously directing specific individual actions toward precise local market opportunities where high bidders enjoy an ever-closer approximation of guaranteed outcomes.

In Facebook’s user experiments and in the augmented-reality game Pokémon Go (imagined and incubated at Google), we see the commercial means of behavioral modification evolving before our eyes. Both combine the components of economies of action and the techniques of tuning, herding, and conditioning in startling new ways that expose the Greeks secreted deep in the belly of the Trojan horse: the economic orientation obscured behind the veil of the digital.

The four paragraphs above are from Shoshana Zuboff's excellent book The Age of Surveillance Capitalism.